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Mind & Brain

  • High Sense of Achievement Increases Self-indulgence

    High Sense of Achievement Increases Self-indulgence0

    United States – The Journal of Consumer Research shows that pride influences food consumption and spending domains. According to the team of researchers, taking pride in an achievement can increase self-indulgence. To analyse the effect of pride on consumer behaviour, researchers asked students to write a short story about a proud moment. Afterwards students were

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